CCW 2021 will not take place

CCW 2021 will not take place

Cancellation of the International Conference Trade Fair for innovative customer dialogue planned from 28 June to 1 July 2021

The CCW planned from 28 June to 1 July 2021 will not take place this year. The current Covid-19 infection situation and the expected political decisions do not allow any reliable statement as to whether the CCW can take place at the end of June, even with an exemplary hygiene and safety concept.

“Due to the lack of prospects for opening and the associated lack of planning security for partners and visitors, we have decided to cancel the CCW 2021”, says Michael Vlajic, member of the Executive Board of the organiser, Management Circle. “We very much regret this cancellation.”

The cancellation also applies to CCW digital

The digital CCW will not take place either. A purely digital CCW was not planned from the beginning. The digital platform was conceived in hybrid format as a complement and extension to the physical CCW.

Next CCW from 21 to 24 March 2022

The next CCW will take place from 21 to 24 March 2022 in the ECC Berlin (Germany) in hybrid format.

“Even though we are all disappointed at the moment, we are very happy to look ahead and work towards an impressive and successful CCW 2022. We would like to thank all exhibitors, partners and interested parties who had hoped that the CCW 2021 would take place, and draw a lot of strength and motivation for the CCW 2022 from this trust and encouragement”, says Michael Vlajic.

CCW 2022 at a glance:
Monday, 21 March Innovation Day (Pre-Conference)
Tuesday, 22 March First Day of the Conference and Trade Fair
Wednesday, 23 March Second Day of the Conference and Trade Fair
Thursday, 24 March Inspiration Day (Post-Conference) and Third Day of the Trade Fair

Silke Ritter

Ich bin als Blog-Autorin, Video-Produzentin und Pressereferentin beim CCW-Veranstalter Management Circle tätig. Seit 2012 gehöre ich zum CCW-Team und habe zuvor nach meinem Germanistik-Studium in der PR-Branche gearbeitet. Als Teil der #GenerationY weiß ich nicht nur um die Wichtigkeit von Hashtags und gutem Content, sondern wünsche mir mehr gelungenen, modernen Kundenservice.

Further Readings


The “European Customer Champion” award will be presented for the first time at the CCW 2021 from 28 June to 1 July. This award will recognise groundbreaking projects in the field of innovative customer dialogue.

CCW 2021 als Hybrid-Event

CCW 2021 – New Date and Hybrid Event

Due to the latest Covid-19 developments and the associated restrictions and risks for the 23rd CCW in February that are already foreseeable, the CCW 2021 will be postponed from 23-25 February to 28 June-1 July 2021.

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