The Next Generation: How Customers Re-experience Retail

US startup B8ta redefines retail: stores that act as showrooms and test laboratories. Here we will present how manufacturers and customers benefit from this.

Chat, Tap, Talk: Trends Shaping the Future of Customer Experience

Since 2010, BT has been tracking consumer behaviour in an increasingly digital world through an extensive global research programme. We asked expert Dr. Nicola Millard to tell us more about the key trends driving consumer behaviour and how innovation can help customers “chat, tap and talk”.