Category: Innovation

US startup B8ta redefines retail: stores that act as showrooms and test laboratories. Here we will present how manufacturers and customers benefit from this.

What makes Silicon Valley so special and why are so many innovations emerging in this region? Roman Weishäupl shows you the four main factors, the e-LSD.

Since 2010, BT has been tracking consumer behaviour in an increasingly digital world through an extensive global research programme. We asked expert Dr. Nicola Millard to tell us more about the key trends driving consumer behaviour and how innovation can help customers “chat, tap and talk”.