dialogxplosion
The Talent Event at CCW 2027 in Berlin
Give your dialogue marketing trainees the stage they deserve: At dialogXplosion 2027, trainees will demonstrate how modern customer dialogue works today – digitally, personally, and to the point.
Under the theme “Digital, Personal, Now – Dialog Marketing in the Modern Workplace,” participants will create a creative short video based on their everyday training experiences. In doing so, they’ll demonstrate how they use digital tools, engage with customers on an individual level, and shape the dialogue of the future.
Why should your apprentices participate in the dialogXplosion?
Dear companies offering apprenticeships in dialog marketing,
With the dialogXplosion Apprentice Challenge 2027, you offer your apprentices a powerful platform to creatively showcase their skills, their day-to-day training experiences, and their enthusiasm for modern customer dialogue. The focus isn’t on grades or an elaborately produced video, but rather on a compelling idea and the personal message from your trainees.
Participants can enter individually or in pairs – with a 40- to 60-second video on the theme “Digital, personal, now – dialog marketing in the modern workplace.”
Good Reasons for Your Trainees to Participate
1. Visibility for Your Up-and-Coming Talent and Your Company
Your trainees will showcase how dialogue marketing is practiced today on one of the industry’s most important stages. This positions your company as a committed training organization, highlights the skills of your up-and-coming talent, and strengthens your employer brand.
2. Foster creativity, self-confidence, and team spirit
The challenge motivates trainees to capture their training experiences in their own words and images. Whether working alone or in pairs, they engage with digital tools, personal communication, and the demands of modern work environments – and in the process, gain confidence in their professional skills.
3. Networking at CCW 2027
The top 3 will be invited to the awards ceremony on February 25, 2027, at CCW in Berlin. There, they’ll experience the international trade show for innovative customer engagement, meet other trainees and industry experts, and gain valuable insights for their future careers.
4. Attractive Prizes and a Special Berlin Experience
The best entries will be awarded:
1st Place: A €300 Amazon gift card, sponsored by the CCV, plus attendance at the DDV summer festival “Visionaries in Dialogue” in Berlin
2nd Place: A €100 Amazon gift card
3rd Place: A €100 Amazon gift card
In addition, the top three winners will each receive a sponsored overnight stay at the Estrel Hotel Berlin (sponsored by TDM) as well as admission to the CCW trade show party – featuring networking, great music, and a fantastic atmosphere.
How can your trainees participate?
Participation is free and easy:
- Create a video: Produce a 40- to 60-second video on the theme “Digital, Personal, Now – Dialog Marketing in the Modern Workplace.”
- Participate alone or in pairs: You can participate solo or as a team of up to two people.
- Submit the video: Send the video via WeTransfer to mitmachen@dialogxplosion.de by December 18, 2026. Please provide an email address for a confirmation of receipt.
- Wait for feedback: The jury will evaluate originality, communication, and the demonstration of modern, digital, and personal dialogue skills. The three nominated entries will be notified by the end of January 2027.
Encourage your trainees to become part of dialogXplosion 2027. By doing so, you’ll showcase just how diverse, human-centered, and forward-looking an apprenticeship in dialogue marketing is – and give your young talent the chance to make a strong impression in Berlin.
Hata Gashi
Phone: 0151 19640862
Email: mitmachen@dialogxplosion.de
My name is Hata Gashi, I’m 28 years old, and I work as a marketing manager at TDM. TDM is a member of the Alliance for Training in Dialog Marketing and, as such, a co-organizer of dialogXplosion 2027. If you have any questions about the competition, I’m happy to assist you personally – by phone or email. You’ll also see me again at CCW 2027: For the third year in a row, I’ll be hosting dialogXplosion, and I’m looking forward to bringing the participants, their ideas, and modern customer dialogue to the stage together with you. Send your videos to mitmachen@dialogxplosion.de and secure your chance to win great prizes, make valuable connections, and enjoy a special experience in Berlin.
Rainer Wohlgemuth
Team Leader Registration & Database
E-Mail: rainer.wohlgemuth@managementcircle.de
Phone: +49 6196 4722-200
Rainer Wohlgemuth has strengthened the Management Circle team since 2012 and, as team leader for registration and database, is your contact person when it comes to your CCW trade fair registration. The passionate fan of a Hessian Bundesliga soccer team is motivated every day anew to meet the different expectations of his customers and to provide a feel-good experience. Optimal customer satisfaction is the perfect obolus for the likeable team player.
