Unfortunately, the CCW 2021 will not take place.

Unfortunately, the CCW 2021 will not take place. The organizer Management Circle regrets this very much. Due to the current infection situation and the expected political decisions, there is a lack of open perspective and planning security for partners, visitors and the organizer.

We are looking ahead:
CCW 2022 will take place March 21 to 24, 2022 in the ECC Berlin and digitally as a hybrid format.

First-Time Award of the European Customer Champion

The CAt Award has been presented at the CCW for over 20 years. Now we are opening a new chapter in the CCW’s award history: This year, we shall award the “European Customer Champion” for the first time together with cmm360.ch magazine.

Live in Berlin

Digital Worldwide

46 Nationalities

280 Lectures

4 Conference and Trade Show Days

50 Networking Hours


Here you will find useful information about our hygiene and safety concept.

The safety of all visitors, partners, exhibitors, speakers, service providers and employees is our top priority. 

CCW Topic Selection

Whether you're interested in innovation, digitalisation or customer dialogue – you are guaranteed to find talks, exhibitors and solutions tailored to your needs somewhere between the conference and trade show sides in red and blue. To help you explore all sections of the CCW, these icons have now been introduced.
  • Innovation
  • Digitalisation and artificial intelligence
  • Customer dialogue and communication
  • Contact centre management
  • HR and law
  • Live specials
  • Networking
  • International
  • Breaking news

Topics & Trends

CCW 2021 will not take place

The CCW planned from 28 June to 1 July 2021 will not take place this year. Due to the lack of prospects for opening and the associated lack of planning security for partners and visitors, we have decided to cancel the CCW 2021.


The “European Customer Champion” award will be presented for the first time at the CCW 2021 from 28 June to 1 July. This award will recognise groundbreaking projects in the field of innovative customer dialogue.

CCW 2021 – New Date and Hybrid Event

Due to the latest Covid-19 developments and the associated restrictions and risks for the 23rd CCW in February that are already foreseeable, the CCW 2021 will be postponed from 23-25 February to 28 June-1 July 2021.