CCW Masterdays
The professional exchange platform for innovative customer dialogue
In 2027, a traditional congress programme becomes a flexible premium format: choose exactly the Masterdays that match your challenges, goals and schedule – individually, in combination or as a complete 4-day package!
Each day combines strategic guidance, real-world business practice and intensive exchange. At the new Master Hub, three stages, curated networking formats and access to the exclusive Master Lounge await you.
With the CCW Masterdays, you’ll be underpinning the excellence of your customer service.
Sustainability is not achieved by sitting back and waiting. It is achieved when leadership, organisation and management are consistently realigned. This Masterday provides guidance and concrete levers for change.
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Rethinking the organisation: Which structures, mindsets and leadership principles truly make companies future-ready today.
Managing CX effectively: How to make Customer Experience visible through relevant KPIs and prioritise decisions more effectively.
From inspiration to implementation: Leaders Exchange Tours or workshop – you choose the format that best helps you move your current challenges forward.
Products and prices are comparable. But that’s not what genuine connection is all about. This Masterday shows how companies build trust, create emotional experiences and turn satisfaction into lasting loyalty.
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Behavioural science for better CX: How psychology, human interaction and AI work together to create service experiences that customers remember.
Turning the voice of the customer into impact: How feedback leads to concrete improvements, stronger customer loyalty and measurable business impact.
Understanding tomorrow’s expectations: What Gen Z, social media and new communication habits mean for trust and customer service.
Customers experience your business as a whole – not in terms of departments or channels. This Masterday demonstrates how digital and in-person touchpoints can be woven together to create a simple, consistent and compelling customer journey.
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Seamless omnichannel experiences: How service and sales can work together to deliver convincing experiences and connect online and offline worlds effectively.
Using communities strategically: How fan communities can become powerful channels for dialogue, service and customer loyalty.
Beyond the AI Hype: Where AI really stands today and which developments you should know for your CX roadmap.
How is AI radically transforming service and sales – and what comes after GenAI? AI Transformation Day shows how companies are successfully implementing and scaling AI today, and setting the course for the next stage of development in service and sales.
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From data to better decisions: How AI agents, process mining and transparency create the foundation for effective AI applications.
Scaling instead of piloting: Which technological and organisational levers determine sustainable AI success.
Looking ahead: Which technological breakthroughs are emerging and how you can prepare your organisation for them today.
Free Download:
Download the CCW 2027 Programme Preview
Discover the four new Masterdays, selected keynotes and speakers, exciting Expo highlights and an extensive overview of exhibitors at CCW 2027.
Please note: The current programme preview is available in German only. The English version will be available from mid-October.
To receive the PDF, simply complete the download form. Alternatively, you can request the programme preview without giving marketing consent by contacting our customer service team at +49 6196 4722-800.
Stephan Wolf
Head of Customer Service
E-Mail: kundenservice@managementcircle.de
Phone: +49 6196 4722-800
Stephan Wolf has been the face for Management Circle customers since 2002. As a dedicated team leader of our customer service, the enthusiastic swimmer is happy to answer your questions every day anew.
