Hall: 1 · Stand: A3

SAP

SAP's vision is to improve the world and people's lives in a sustainable way. As the market leader in enterprise software, SAP helps companies of all sizes and industries be more successful, and with our machine learning, IoT, and advanced analytics technologies, we help our customers on their journey to becoming intelligent enterprises. SAP Customer Experience solutions ensure a seamless customer experience at every touchpoint of the customer journey. Our CX solutions for businesses provide comprehensive insights by linking commerce, marketing, sales, and service data, enabling our customers to better identify, attract, convert, and retain their end customers.

Exhibitors Categories

  • Exhibitors

Agenda Items

24.02.2026

15:00

Hall 2, Trade Show Forums

Sovereignty and cloud: SAP and LinkThat on strategies for Europe

Johannes Muellenberg | Global Head of SAP Sovereign Cloud Alliances

© Management Circle AG 2026