
founder | 60kollektiv
At the heart of his work lies the consistent use of artificial intelligence to build and scale an entire business single-handedly. As the founder of 60kollektiv, a D2C company specialising in men’s cosmetics, Carlos Anthony Riebeling manages all value-creation processes – from product development and regulatory approval through to marketing and fulfilment – using AI and data-driven approaches. Previously, as Head of Digital at well-known consumer goods and experience brands, he was responsible for digital transformation and thus brings in-depth experience of corporate structures to the world of AI-native start-ups.