The Next Experience

Tech innovations, AI and people at the heart of it all: “World of Human - 3 years from now” is the claim and promise of this unique pop-up working world, which project initiator HCD is bringing to life in Hall 4.
Quality assurance and lifelong learning, health & feelgood, collaboration and experience creation - this is what the creators will be showing together with the best of the trade fair exhibitors.

This is where the future is developed and innovations are put through their paces together with visitors. It's not just products, interior design and technology that are future-oriented; a training area also shows new approaches to imparting knowledge easily and sustainably. Here, solutions become proven practice because they work and all contribute to a common goal - the future “workPlace to BE” in customer dialog.

The project is a cooperation between Management Circle and HCD. It is supported by the commitment of many partners: Freshworks GmbH, SMART Technologies, SERVICEWARE SE, ServiceOcean AG, plano, VIER GmbH, Effektive Kundenbetreuung, EPOS Germany GmbH and the communication architects from aixvox GmbH.

Designed by HCD