Dr. Katharina Wüllner

Expertin für Behavioural Economics in Customer Service und Vertrieb | Accenture Strategy

As a PhD-qualified expert in behavioural economics, she advises national and international companies – with a focus on financial services – on the design of pricing strategies and the psychologically informed implementation of pricing in sales. In her current role as Senior Manager for Pricing & Growth Strategy at Accenture Strategy, she combines insights from decision psychology with customer-centric growth strategies to systematically unlock potential for margin and conversion.

Photo: © Alexander S. Weigmann