Experte Marco Knecht

Marco Knecht

Leiter Plattform und Entwicklung | JUMBO

“Early investments in generative AI create decisive competitive advantages and actively shape the future of customer interactions. With our AI-based DIY advisor, we have been offering personalized 24/7 advice for two years now, revolutionizing the shopping experience.”

Marco Knecht has been successfully managing eCommerce projects for almost 20 years and has extensive expertise in digital transformation. He is fascinated by new technologies, especially in their ability to optimize operational processes and improve the user experience. His focus is on finding innovative solutions that increase efficiency and user satisfaction.

Agenda Items

25.02.2025

12:30

Main Conference

Generative AI under scrutiny

Sandra Maria Fischer | S-Markt & Mehrwert GmbH & CoKG
Cyrill Luchsinger | Blogger und Experte für Kundenzentrierung
Sophie Hundertmark | Hochschule Luzern
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