Markus Ring

Director, AI Transformation | NiCE Cognigy

Inside the Agentic CX Stack: How AI-First Customer Engagement is Strategically Conceived and Technologically Built

Agentic AI is fundamentally changing the customer experience. In this masterclass, Max Donner and Markus Ring from the Nice Cognigy AI Transformation Team show how companies can strategically set up and technologically implement AI-First Customer Engagement. The focus is on new CX concepts, the interaction between humans, AI, and processes, and the concrete development of modern Agentic CX platforms with a view to achieving real results.