Experte Prof. Dr. Andreas Hesse

Prof. Dr. Andreas Hesse

Professor | Hochschule Koblenz

In his current role at Koblenz University of Applied Sciences, he supervises over 150 students in various event formats, including lectures, seminars and practical projects, with a focus on marketing topics. He is also involved in research studies on digital commerce, corporate influencer marketing, demarketing, "green marketing" and VR advertising. On the side, he gives expert lectures, workshops and consults on topics such as leadership and digital retail, combining practical experience with scientific methodsa.

Agenda Items



Main Conference

A deep dive into the consumer perspective on customer loyalty programs

Prof. Dr. Andreas Hesse | Hochschule Koblenz
Gunter Fritsche | MeinPlus GmbH
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